Civic Steps / Public architecture
Independent identity and spatial practice / 2026
Ideas for
places that
matter.
We build identities, digital platforms, and cultural experiences for organizations shaping public life.
Selected work→
Based in
Singapore / Saigon
Working across
Asia Pacific
01 / Selected projects
Work built to be used.
Assembly House / Culture
One system for a changing programme
Brand strategy, wayfinding, editorial platform, and launch campaign.
02 / Capabilities
From strategy to public life.
Small senior teams connect identity, environments, and digital systems without handing the idea between disconnected suppliers.
Strategy and positioning
Research, organizational narrative, audience architecture, and the decisions that focus the identity.
Identity systems
Naming, visual language, editorial rules, campaigns, and systems teams can use consistently.
Digital platforms
Websites, archives, publications, and public tools designed around content and real visitor tasks.
Spatial communication
Wayfinding, exhibitions, environmental graphics, and physical touchpoints that belong to the place.
03 / The studio
Clear ideas. Visible systems.
Protocol Studio works with cultural institutions, architects, public organizations, and ambitious teams whose work deserves more than a surface refresh.
12
People
08
Disciplines
05
Markets
Listen
Find the real institutional tension before drawing the answer.
Define
Turn complexity into a shared system of priorities and rules.
Build
Make the identity useful across digital, editorial, and physical space.
04 / Notes and observations
Insights
Field note / 07 min
Why public brands fail when every department speaks alone
A shared identity is an operating agreement, not only a logo system.
Read note →Interview / 11 min
Designing a cultural archive people actually explore
Structure, curiosity, and the difference between storing material and publishing it.
Read interview →Studio letter / 04 min
The grid should reveal the idea—not become the idea
A practical note on using visible structure without making every project look the same.
Read letter →05 / New business
Bring us the difficult brief.
Tell us what is changing, where the current identity stops working, and what the organization needs people to understand or do next.
[email protected]
Singapore / Ho Chi Minh City