Module K Case Study: An Interior Design Firm Website Where Clients See the Work Before They Call

Module K is an interior architecture and design-build company in Ho Chi Minh City. It designs spaces for retail chains, cinemas, restaurants, spas, offices and street-front facades, for names such as Bảo Tín Mạnh Hải, Beta Cinemas, Katinat, Ogilvy and Coolmate.

Clients of a design firm rarely read the company profile first. They search for the company and scroll through what it has built. modulek.com.vn is set up to answer exactly that, on a phone.

Watch the Module K website tour (in Vietnamese)

How a client browses the site

1. Open the site: scroll down and the projects are right there: Bảo Tín Mạnh Hải, Beta Cinemas, Katinat, the Ogilvy office, Vinamilk. Before reading a word, a client knows who the studio works for.
2. See a project: every project has its own page with the location, the scope (design, or design and build) and the photographer, then real photos from every angle.
3. Facades: clients who need a shopfront have their own section: the Coolmate store, the Platinum Fitness building, Endee Garden and Module K's own office.
4. Read articles: the Blog gets a new Vietnamese article every week on what clients are thinking about: flagship stores, offices that carry the brand, opening more branches that stay consistent.
5. Contact: hotline, email, Facebook and office address are on one page.

What the studio gets

• No more sending a PDF and waiting: many firms still send their company profile as a PDF on Zalo, and clients skim a few pages and forget it. Now clients look at projects and read articles before they call, so the call is about their own project.
• Every article is another way in: LaPage writes and publishes articles every week under the Managed Website Plus plan. Each one answers a real client question, which gives the studio more chances to be found on Google.
• The portfolio lives at home: the site runs on the company's own domain, modulek.com.vn. A Facebook post scrolls away in a few days; the projects on the website stay where anyone searching can find them.

Check your own website

Pick up your phone and try it as a stranger would:

• Within 5 seconds of opening the site, can you see projects you have built?
• Open a project. Does it say where it is and what you did?
• Are the photos real, or only renders?
• When was the last new article?
• Can a visitor tap the phone number to call?
• Is the domain in your company's name?

If two or more are missing, clients are guessing at things your website could tell them.

Want a site like this?

LaPage builds and looks after websites for design, interior and construction companies: projects organised one by one, articles published every week, and all content in your company's name. Message LaPage to see it tried on your own projects.